Shutterstock is a platform that provides a wide range of creative services to businesses in the media and marketing industries. The platform boasts of over 2 million contributors who upload hundreds of thousands of new photos every week, which has resulted in a vast library of over 424 million images and 27 million video clips. These licensed high-quality media come in various forms such as pictures, vectors, drawings, 3D models, films, and music, and can be accessed directly or through Shutterstock's subsidiary companies.
To incentivize contributors in AI picture generation, Shutterstock introduced the Shutterstock Contributor Fund, which pays participants for their work used to create generative models. The Fund also pays contributors future royalties generated by licensing AI-created material on the platform.
Shutterstock's AI generation model is responsible and has measures in place to prevent biases in their databases. The platform is also actively researching more accurate portrayals of marginalized populations. The image generator uses text-to-image technology to produce supersized, ethically-made images available for licensing, and is the latest feature of Creative Flow, a suite of resources designed to facilitate the creative process.
Shutterstock's Al generator makes it easy for users to create beautiful images. Users can input their ideas into the search bar, click the generate button, and select from several options. They can also make a few adjustments using the "Create" feature, purchase a license, and download the image. This technology is transforming visual content creation for marketing campaigns, projects, and brand identities.
Shutterstock has made generative AI accessible to everyone, offering user-friendly features such as an easy style picker that works with over 20 languages, allowing people worldwide to express their creativity. The platform also provides tips on creating interesting image prompts, such as using specific descriptions that evoke emotions and considering camera techniques or viewpoints to add more depth to prompts.
In summary, Shutterstock is a valuable platform for businesses in the media and marketing industries, offering easy and quick access to high-quality graphics. The Shutterstock Contributor Fund incentivizes contributors, ensuring future royalties are paid for their work. With Shutterstock's endless possibilities for creativity, it has become an indispensable tool for businesses in these industries.
